F, for frontier.
The edge of what you know. The beginning of what you don’t.
There’s something exciting about unfamiliar territory. New ideas, new possibilities. Things you might never discover if you stick to the same familiar ground.
This original lettermark finds the F within a circular form, using negative space to carve out its own direction. A reminder to push beyond what’s familiar. Plant your flag.
Designed by Shane LaChance and embroidered onto a Richardson rope hat, F continues SoupDuJour26: a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
• Original F lettermark with white 3D puff embroidery on black
• Richardson 258 Classic Rope Cap
• 100% polyester
• Structured, five-panel construction with a mid-profile fit
• Curved visor with white braided rope detailing
• Stay-Dri moisture-wicking sweatband
• Adjustable snapback closure
• One size fits most
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.
There are no reviews yet.