D, for depth.
What you know. What you’ve lived. The things you only learn by getting into them. Depth takes time, and it gives you something worth sharing.
This original lettermark brings that idea into form. A shift in perspective reveals the D, with negative space giving a flat symbol a sense of dimension.
Depth is most on display when something stops you in your tracks, then gives you a reason to keep looking. ’Til depth do us part.
Designed by Shane LaChance and embroidered in black thread on camel corduroy, D is the fourth letter in SoupDuJour26, a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
- Original D lettermark embroidered in black on the front
- Camel corduroy, 100% cotton
- Soft, unstructured six-panel crown with a low-profile fit
- Curved visor
- Six sewn eyelets
- Cotton twill sweatband and interior taping
- Adjustable corduroy back strap with a silver-colored metal buckle and grommet
- One size, adjustable
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.








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