A, for alignment.
Between shapes, ideas, and people. Sometimes alignment is something we feel before we see.
This original lettermark explores that connection – giving you just enough to discover the A, with room to bring your own interpretation.
Designed by Shane LaChance and embroidered onto a classic dad hat, A opens SoupDuJour26: a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
• Original A lettermark with front embroidery
• 100% chino cotton twill
• Unstructured, six-panel construction with a low-profile fit
• Curved visor
• Six embroidered eyelets
• 3⅛″ (7.6 cm) crown
• Adjustable strap with antique buckle
• One size with an adjustable fit
• Blank hat sourced from Vietnam or Bangladesh
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.







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