I'm Shane.

Upstate NY-based creative director turning complex businesses into brands people get, and don’t forget.

Looking for ongoing creative support? Meet Sentripetal. Looking for something to wear on your head? Visit the shop.

I bring brand strategy, creative direction, and clarity to businesses ready for their next chapter.

Brand Design

From naming and logo design, to color theory & brand voice, your packaged brand system will be designed to look great and stand the test of time.

Website Building

Whether you’re refreshing an existing website or starting from scratch; I’ll help you build & launch the perfect resource for your audience.

Brand Storytelling

First, let’s define your brand’s core narrative, then, lay down the foundation for how to best tell that story to the people who need to hear it the most.

Content Creation

I help conceptualize, plan, and create impactful infographics, sales collateral, and social media content to inform audiences and inspire action.

Marketing Strategy

In order for content to be most effective, it must be delivered to the right people, in the right places, at the right time. That’s where strategy comes in.

Here's what my clients are saying

“Shane has been a huge part of building my lifestyle brand. He’s super creative and has the ability to grow brands, design products, & build websites for a variety of industries.”
Evan WilliamsChief Pioneer, Pure Adirondacks

“As a multi-disciplinary designer, Shane has been an invaluable creative partner in creating cohesive brand experiences across our client brands, websites, marketing materials, and sales collateral. His keen eye and deep understanding of our client's goals consistently helps us deliver brands that feel authentic and expertly crafted.”
Scott GillumFounder & CEO, Carbon Design

You made it here. Now, let's make it happen.