E, for elevate.
Upping your game in just about anything involves a series of small lifts. The extra effort. The work that happens out of sight. It adds up.
This original lettermark gives the E a little lift – a familiar form with a shift in angle and a sense of upward movement. A reminder to keep climbing.
Designed by Shane LaChance and embroidered onto a classic dad hat, E continues SoupDuJour26: a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
• Original E lettermark with blue front embroidery on dark grey
• 100% chino cotton twill
• Unstructured, six-panel construction with a low-profile fit
• Curved visor
• Six embroidered eyelets
• Adjustable strap with antique buckle
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.








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