B, for bend.
A little give. A different direction. Sometimes strength is knowing when to hold your shape and when to see where a bend might take you.
This original lettermark explores that idea. Follow the curve and see where the B takes shape.
Designed by Shane LaChance and embroidered onto a classic dad hat, B is the second letter in SoupDuJour26 a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
• Original B lettermark with white-on-purple front embroidery on a Spruce green hat
• 100% chino cotton twill
• Unstructured, six-panel construction with a low-profile fit
• Curved visor
• Six embroidered eyelets
• 3⅛″ (7.6 cm) crown
• Adjustable strap with antique buckle
• One size with an adjustable fit
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.
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