C, for curiosity.
Ask another question. Follow the thought a little further. Sometimes the most interesting idea is two or three questions past the first one.
This original lettermark invites a second look. A little curiosity reveals the C, with a bit of dimension and negative space to draw you in.
I believe the best symbols give you just enough to recognize it, while leaving room for discovery. Now I’m curious, what do you see?
Designed by Shane LaChance and 3D-puff embroidered in white thread on blue denim, C is the third letter in SoupDuJour26, a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
- Original C lettermark embroidered in white on the front
- Pigment-dyed blue denim, 100% cotton
- Soft, unstructured six-panel crown with a low-profile fit
- Curved visor with four rows of stitching
- Six sewn eyelets
- Adjustable back strap with buckle closure
- One size, adjustable to fit head circumferences of 21.65″–25.19″ (55–64 cm)
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.






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