G, for gravity.
What holds something together. A star. An idea. A group of people who believe in it. Something at the center worth gathering around.
This original lettermark explores that pull. A small symbol for the things that hold us together. You might not see the force behind them, but you feel it when it’s there.
Designed by Shane LaChance and embroidered onto a classic dad hat, G continues SoupDuJour26: a series of 26 human-designed letterforms, each with its own hat and colorway. Made to be worn.
THE HAT //
• Original G lettermark with black front embroidery on white
• 100% chino cotton twill
• Unstructured, six-panel construction with a low-profile fit
• Curved visor
• Six embroidered eyelets
• Adjustable strap with antique buckle
THE PHOTOS //
For now, you’re looking at mockups. Photos of the finished hat and the people wearing it are on the way. Got a photo of yours? Send it to shane [at] shanelachance.com and I’ll send something back as a thank you!
MADE FOR YOU //
Each hat is embroidered to order. Please allow time for production in addition to shipping.
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